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Student Loyalty in Independent Schools

Increased competition in the education sector means independent schools need to continue to develop and deliver effective marketing and communication strategies.

Providing insight into how school marketing strategies can be used to build student satisfaction and student loyalty, has the potential to lead to increased retention rates in schools. According to research, in educational contexts, loyalty has been found to equal retention, which leads to benefits for schools including long term income, positive word of mouth and more actively involved students.

In the latest ISQ research feature, ISQ Manager (Communications) Bethwyn Kitson explores factors influencing the return of school students as alumni-staff members and alumni-parents and makes some practical recommendations based on the research findings.

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